We are the Market

Article Images

Founded in 2003 by Holly Harnsongkram, Wil Whitney, Devon Turnbull, and Isa Saalabi, Nom de Guerre was created to bring the collective experiences of its founders to a heightened level. The brand has attained cult-like status, thanks to its cutting edge design, great quality, anti-marketing marketing, and one of the coolest locations for a flagship boutique. NDG's SS09 collection is called “Storm and Stress” and brings together historical references and mythology. The end result is a “subculture of boys who are untainted by the weight of reality that might prove adverse to idealism; and are instead, driven to extremes of character by a sense of hyper-idealism”. With its cult following and constant press coverage, Nom de Guerre continues to make clothes are are suitable for the every-day man. I've got an interview with the team after the jump.

This post is from We are the Market.