I Swear

The London-based footwear line SWEAR, known for its impeccably cool sneakers and men's casual shoes, is cooking up a host of exclusive collaborations for s/s '08. Tonight the brand's Carnaby Street store will host the launch of their collaboration with Hummel on a line of hi- and low-tops in metallics and patent leather that melds the Danish sportswear label's double arrow logo with SWEAR's signature styling. Alongside Hummel, SWEAR is also launching exclusive collaborations with esteemed brand Fred Perry, streetwear label Cassette Playa, English clothing label DIE and graffiti artist Best One.

SWEAR has single-handedly been responsible for changing the men's footwear silhouette, inspiring Chuck Taylor-wearing rock stars and cutting-edge designers alike to embrace their pointed-toe, streamlined Creepers rockabilly aesthetic. These are shoes everyone from The Clash to Matthew Williamson would feel sexy in, and the new collaborations are no exception with bold color palettes and carefully tailored constructions. For women, the pumps and boots offerings are still evolving, but their unisex styles and even men's work well for women demanding a chic, tailored twist to their usual trainers.

—Meghan Cleary