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Photo credit
- Rotating images by Mario Testino, Guido Mocafico, Sophie Calle and Yayoi Kusama for Visionaire 55 Suprise.
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The Fashion World Needs YOU
March 3rd, 2008 | Global
In 2006, TIME magazine named you—yes, you—as its person of the year. A couple of years down the line, and the web 2.0 world of wiki sites, blogs and other internet-based channels of consumer-generated content are finally now making their mark on fashion retail. We're not just talking social networking here, but a next-level step into SNS culture. Welcome to the world of Fashion 3.0 and the growth of social-shopping sites such as ThisNext.com, Kaboodle.com (bought by magazine giant Hearst last year) and Iliketotallyloveit.com.Take British social shopping site for women Osoyou.com, which launched during last September's London Fashion Week and is now launching a new Beauty Zone. With a whopping 70% of women in the UK buying beauty products online, adding brands such The Body Shop is a canny move by Osoyou, as consumers wade through waves of product choice and increasingly look to their peers, experts and so-called "mavens" for product referrals and recommendations. MD Dawn Bebe, has catchily labeled this referral economy, married with glossy magazine style content, as "me-tail".
Social shopping is proving to be super-sticky—just click onto ThisNext.com's real-time global map to see a hypnotic array of speech bubbles popping up all over the globe, showing that a visitor in Staten Island just viewed some Tom Ford shades, while someone in Serbia is currently checking out a DKNY trench. Expect to see more sites such as newcomer LoyalTV.com, where users can post videos about the brands and products they love (and hate). In this new world of conspicuous e-consumption, don't just "broadcast yourself"—it's time to stylecast yourself, too.
—Fiona Harkin
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Blogs | Fashion Wire
- Daily NewsSchon dies, Powerful editors, Grim economy, Architect John PawsonSeptember 5th, 2008
- ObsessionThere are only two reasons to go down to Chinatown's farflung Division Street in New York. One is to chow down on Bacaro's inventive and utterly delicious Italian fare, and the other is to go to Project No. 8...September 4th, 2008
- SocializingEven though New York Fashion Week officially starts tomorrow, we already have a line up of must-attend events for tonight. The first stop is Nike Sportswear's presentation of Heron Preston’s book...September 4th, 2008
- BlogDaniel Wakahisa reports from Buenos Aires Fashion Week...September 4th, 2008
- Daily NewsPhilo goes to Celine, No fashion genius in NYC, Artful clothes, Pajama trend...September 4th, 2008
- Jason's DispatchesI used to wait to see what invitations turn up in my mailbox, but now with fashion fully embracing New Media, PRs are coming at you from all fronts...September 4th, 2008
- Daily NewsDesigners and the Past, Target in NYC, Modeling agencies, Value of runway shows, Moschino opens...September 3rd, 2008
- ObsessionThe hardest working Burlesque star, Dita Von Teese is restless...September 2nd, 2008
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Loved the post Fiona!
that's good news!