A New(bie) Face for Ksubi

With the Olsen twins, Madonna, and Kate Moss as its brand ambassadors, Ksubi (formerly known as Tsubi) has built an international cult following for their skinny, curve hugging-jeans. Prior to now, their online presence—previously a weird groaning, shifting rainbow image with cryptic pop-ups—left something to be desired. Fortunately, Ksubi just relaunched its website with e-commerce functionality and a much more useful, lo-fi interface that takes cues from Google's no-nonsense design.

But do you really want to hear about anything but the shopping? We didn't think so. The site's e-commerce portion presents the label's hot offerings, including their signature taut jeans for men and women as well as hip, '80s-ish unisex shades—or "sunnies" in Aussie-speak. Ksubi's freestanding stores in Australia and New York have been receiving some brisk foot traffic, and we expect you'll show their new online shop the same love.

—Robert Cordero