Kirna Zabete Goes Online

SoHo's fashion retailer Kirna Zabête is going virtual with their new e-commerce site, www.kirnazabete.com. The store has always been adored for its stylish, yet timeless selection of apparel, beauty and lifestyle products, and their web-based venue reflects this sense of precision—plus a few added bonuses.

After searching through the hefty selection of Giambattista Valli, Proenza Schouler, Rick Owens, Stella McCartney, Nina Ricci and US Web-exclusive Lanvin, the site remembers your information for future use. Returning customers are given the best buying suggestions, sale tip offs and account history information. If that's not enough, you can check out fashion show videos, reviews of designer collections and weekly editorial comments from co-founders Sarah Easley and Beth Buccini—in print or audio—on everything from designer profiles to making a purchase work for the weekend, uptown, downtown, or even on a first date.

Easley and Buccini founded the website to keep customer relations personalized. Easley explains: "We want our clients to discover something new with every visit. To be excited, inspired and pampered." Buccini adds: "We have always wanted to clone ourselves so we could be there 24/7 for our clients. Now we can!"

With Kirna Zabête just a click away, there's no reason to wait to hop on board this tailor-made shopping experience. In fact, we couldn't help but do a little pre-shopping for our loyal JCR fans as well—we're dedicating all Shop It's this week to a handpicked selection of www.kirnazabete.com's best products.

For more information, see www.kirnazabete.com, and check here daily for our personal favorites.

—Kyle Landman