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Photo credit
Photos by Martina Olsson, styling by Linda Portman Sagum, lighting/retouching: Johan Miderberg.
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The Box Butler
May 20th, 2008 | New York
Just when you thought you'd have to start purging your closet of shoulder-padded pants suits and heels you haven't worn in a decade, The Box Butler comes to the rescue (or right to your door, actually), allowing you to expand your wardrobe infinitely.Developed by New York-native Scott Sinclair, The Box Butler is a concierge-meets-storage service that enables space-challenged citygoers to order containers, pack them to the gills, and then have them whisked away by an e-butler. Then, when that shoulder-padded beauty comes back in style, you just request the container's return with the click of a mouse and, within as little as four hours, it magically re-appears. The Box Butler will store most anything that you don't need at your fingertips—including off-season spacer-taker-uppers like bikes and snowboards—for as little as $9.99 a month.
The Box Butler is part of an emerging trend in concierge services. While brick-and-mortar hotels like New York's recently re-opened Plaza Hotel are adding real butlers to their amenities arsenals, companies like Garde Robe, which offers "cyber closet" services, and Quintessentially, which functions like a traveling concierge for the jet set, are popping up all over online.
For the moment, The Box Butler is only available to residents in the Tri-State area, but expansion, or closet expansion at least, is the name of their game, so we expect to see them in other metropolises soon.
—Vildana Kurtovic
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