With the Olsen twins, Madonna, and Kate Moss as its brand ambassadors, Ksubi [4] (formerly known as Tsubi) has built an international cult following for their skinny, curve hugging-jeans. Prior to now, their online presence—previously a weird groaning, shifting rainbow image with cryptic pop-ups—left something to be desired. Fortunately, Ksubi just relaunched its website [5] with e-commerce functionality and a much more useful, lo-fi interface that takes cues from Google's no-nonsense design.

But do you really want to hear about anything but the shopping? We didn't think so. The site's e-commerce portion presents the label's hot offerings, including their signature taut jeans for men and women as well as hip, '80s-ish unisex shades—or "sunnies" in Aussie-speak. Ksubi's freestanding stores in Australia and New York have been receiving some brisk foot traffic, and we expect you'll show their new online shop the same love.

—Robert Cordero