Men are waging war on their small endowments, and the battle has spilled over into a big fashion trend. For growers who want to be showers, there are two new products on the market giving men confidence in their packages. 2xist [3], the long-running underwear choice for providing a subtle lift, is bracing for competition from new arrival C-in 2, billed as the "push-up for men." The line comes from 2xist founder Greg Sovell whose innovation in package enhancement is the Sling Support, an adjustable microfiber loop engineered to increase trade. The brand's racy Steven Klein-lensed campaign will have a splashy launch this fall giving a big rise to men's profile.

This summer, an 'entre-nous' trend is growing on the beaches of Mykonos and Sitges, and among in-the-know circles in New York and San Francisco : men are inserting the Bulge [4] into bathing suits and pants. The very realistic looking, flexible insert sits snugly atop your natural assets and provides significant increase to your manhood. If you consider the strong growth of penile implant plastic surgery, it's evident that a wide audience of undersized men is seeking to pump up their profile. These two new devices are giving the movement a big lift.
-Jason Campbell

Photos: C-in 2
The Bulge